Web design
Interfaces designed around one question: what does this visitor need to see before they trust you enough to get in touch? Everything else is decoration.
A site that looks like it belongs to a company worth paying.
Independent web studio · Working across EuropeWebsites that load fast,
Websites that load fast,
& get found.
Custom websites and WordPress builds for businesses that need more than a good-looking page. Every project is engineered for speed, search visibility and long-term growth, with technical SEO built in from the start.
Taking on two projects for October · Reply within one working day
Web development & WordPress
- Custom web development. Bespoke design and clean code, built around your brand rather than a template.
- WordPress, done properly. Lean themes, few plugins, and an editor your team can use without calling a developer.
- Fast and easy to find. Schema, sitemaps and green Core Web Vitals on launch day, not as an upsell.
What I do
All servicesFour things, done properly.
No sprawling service list. These are the areas where I can point at work I am willing to put my name on.
Web & WordPress development
Custom-coded sites and WordPress builds, using a page builder your team edits visually or fully custom themes and plugins. The platform follows the requirement, never the fashion.
A site built the right way for how your team works.
E-commerce
Stores built so the path from product page to paid order has as few places to hesitate as possible.
Fewer abandoned carts, more completed orders.
Care & maintenance
Websites decay quietly. Plugins break, certificates expire, scores slip. A care plan means someone notices before your customers do.
One less thing that becomes an emergency on a Friday.
Selected work
What changed after launch.
Three recent builds, with the numbers that mattered to the people paying for them.
Healthcare
A clinic site that books appointments while the phone is engaged
A six-chair practice was losing enquiries to competitors ranking above them for treatment searches. The old site took eleven seconds to load on mobile and had no booking path.
- Custom build
- CMS
- Fast hosting
- 11s → 1.2s
- Mobile load time
- +64%
- Online bookings
- 7
- Treatment pages ranking top 3
Logistics
Turning a brochure site into a quote engine
Freight enquiries arrived as vague emails that took three replies to qualify. The brief was to move that conversation onto the website.
- Custom build
- Quote engine
- CRM integration
- +3.1x
- Qualified enquiries
- 2 days → 4 hours
- Time to first quote
- +118%
- Organic sessions
Hospitality
Four venues, one CMS, no developer bottleneck
Each venue had its own ageing WordPress install and its own set of problems. Nobody could update a menu without emailing an agency.
- WordPress Multisite
- Custom fields
- CDN
- 32
- Plugins removed
- −71%
- Page weight
- 100%
- Content updates by staff
How it runs
Four steps. No mystery, no monthly retainer you cannot explain.
Understand
A call about your customers, your competitors and what a lead is actually worth to you. Everything after this is downstream of getting that right.
Map
Page structure and keyword targets agreed on paper before design begins, so no page exists without a job to do.
Design & build
Design in the browser, built as we go. You see real pages on a staging URL rather than flat mockups that hide the hard parts.
Launch & measure
Redirects checked, Search Console connected, analytics with real goals. Then thirty days of support while it settles in.
7 days
Typical time to launch a Starter site
<1.5s
Largest Contentful Paint target on mobile
Pricing
You will know the number before I start.
Three packages that cover most businesses. Anything unusual gets a written quote after a scoping call, still fixed, still agreed in advance.
Starter
Sole traders, consultants, new local businesses
€199one-off
A three-page site that makes a small business look established and gets found for its own name.
Live in 7–10 days
Start with StarterBusiness
Established SMEs competing on Google
€399one-off
Six pages built around the searches your customers actually type, with copy structured to convert them.
Live in 2–3 weeks
Start with BusinessPremium
Multi-service companies and growing brands
€799one-off
A ten-page site with a CMS your team can run, plus the technical SEO groundwork to rank in competitive markets.
Live in 3–5 weeks
Start with PremiumNeed the full breakdown? See what is in each package
Notes
Practical reading on speed, SEO and WordPress.
Two WordPress security releases in two weeks. What they tell you
7.1.2 patched a critical flaw exploited the day it shipped. 7.1.3 fixed seven more. What was actually broken, and what updating late really costs.
WordPress 7.2: a new default theme and the end of year-based names
WordPress 7.2 arrives in December. A default theme called Ipsum, form styling without CSS, and a serious push on credential security. What is worth your attention.
Most WordPress sites now fail Core Web Vitals. Here is what changed
Google now grades Core Web Vitals across your whole domain, not page by page. Only 44% of WordPress sites pass on mobile. What that means and what to do.
Questions
The things people ask before they email.
If yours is not here, ask it directly, a straight answer costs nothing.
How much does a business website cost?
Packages start at €199 for a three-page site and run to €799 for a ten-page site with a CMS. Anything larger is quoted after a scoping call. The price is fixed before work begins, you will not receive an invoice with hours you did not agree to.
How long does it take to build a website?
A Starter site takes 7 to 10 days from the day content is provided. A Business site takes two to three weeks, and a Premium build takes three to five weeks. The single biggest cause of delay is waiting on text and photos, so those are collected up front.
Will my website actually rank on Google?
Every build ships with the technical groundwork that ranking depends on: clean semantic markup, fast Core Web Vitals, schema.org structured data, XML sitemaps, canonical tags and a Search Console connection. Rankings themselves depend on your market and how much content you publish afterwards, so no honest developer will promise a position. What is promised is that nothing technical will be holding you back.
Do you work with clients outside Macedonia?
Yes. I work with clients in Germany, Austria, Switzerland, the Netherlands and across the Balkans. Everything is handled remotely over email and video calls, and invoices are issued in euros.
A CMS, or a custom build?
It depends on who maintains the site. If your team publishes content weekly, a CMS is the sensible choice so nobody has to wait on a developer. If the site rarely changes and speed is the priority, a custom build will be faster and cheaper to host. The recommendation comes after understanding how you work, not before.
What happens after launch?
You get 30 days of support on every package to catch anything that surfaces in real use. After that, care plans start at €39 a month for updates, backups, monitoring and security, or you can take the keys and run it yourself.
Tell me what is not working.
Send a link to your current site, or describe the one you wish you had. You will get a considered reply within one working day, not a template, and not a sales sequence.