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Selected work

Three projects, and what actually changed.

Every case study below leads with the problem, not the visuals. If a number is in here, the client saw it in their own analytics.

Case 01Healthcare2025

A clinic site that books appointments while the phone is engaged

A six-chair practice was losing enquiries to competitors ranking above them for treatment searches. The old site took eleven seconds to load on mobile and had no booking path.

What was built

  • Rebuilt from scratch with a dedicated page per treatment
  • Structured data for medical services and opening hours
  • Online booking wired into the existing practice software
  • Images compressed and served in modern formats
  • Custom build
  • CMS
  • Fast hosting

Result

11s → 1.2s
Mobile load time
+64%
Online bookings
7
Treatment pages ranking top 3
Case 02Logistics2025

Turning a brochure site into a quote engine

Freight enquiries arrived as vague emails that took three replies to qualify. The brief was to move that conversation onto the website.

What was built

  • Multi-step quote form with route and load type logic
  • Service pages targeting freight corridors by name
  • Multilingual structure with correct hreflang
  • CRM integration so quotes land in the sales pipeline
  • Custom build
  • Quote engine
  • CRM integration

Result

+3.1x
Qualified enquiries
2 days → 4 hours
Time to first quote
+118%
Organic sessions
Case 03Hospitality2024

Four venues, one CMS, no developer bottleneck

Each venue had its own ageing WordPress install and its own set of problems. Nobody could update a menu without emailing an agency.

What was built

  • Consolidated four installs into one multisite
  • Cut 43 plugins down to 11 after an audit
  • Menu and events editable by venue managers
  • Local business schema per location
  • WordPress Multisite
  • Custom fields
  • CDN

Result

32
Plugins removed
−71%
Page weight
100%
Content updates by staff

Want to see something closer to your sector?

Not every project is public — several clients prefer their build stays unattributed. Ask and I will walk you through relevant work on a call.

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Your project could be the next one on this page.

Send over your current site and what you want it to do differently. I will tell you honestly whether a rebuild or a repair is the better use of your budget.